Google Adwords Pay-Per-Click Campaigns
Google Adwords is a pay-per-click advertising system that allows you to drive highly targeted traffic to your site.
As people are actively looking for your product or service on Google they are targetted with an advertisement. You only pay Google when they have clicked the Ad and been transferred to your site. You can fine tune the area you target to ensure you don't waste money.
Like a good accountant whose savings to you out-weigh their fee, a well-managed Google Adwords account can see reductions in cost-per-click, and increased click-through rate, resulting in increased return on investment for your company.
Sputnik can help with the following [individual site requirements may differ]:
- Google analytics setup – A Google Analytics Account for your site enables you to track activity on the site in minute detail over time. You can then use this to compare the results of Google Adwords Pay per click campaigns and any other advertising campaigns you may run.
- Keyword analysis – to see what terms people are searching for. This is often different from the keywords you expect. We analyse the competition on these keywords and decide which keywords will give the best return on investment.
- Google Adwords account set up – We create a Google Adwords account for you. This involves setting the target area of the campaign, the times it runs, how many Advertisements will run alongside other variables. You decide how much you want to spend budget wise.
- Advertising copy writing – We take your keywords and write groups of advertisements in your Adwords account targeting these keywords.
- Landing page optimisation – We create and optimise specific pages relating to each advertisement running in Google Adwords.
Google Adwords Pay-per-click Campaign Management
Adwords accounts need to be refined and managed over time to gradually keep on improving them. Sputnik can help with the following:
- Iterative optimisation – we monitor the results of the campaign and actively refine the results to optimize your campaign.
- Research – Continued research of your marketplace
- Campaign Reports – Weekly reporting on your campaign
- Keyword refinement – Regular updates of keywords and keyphrases
- Bid management – so you don’t pay more than you have to
- Addition of new advertisements - wherever necessary
- VersionTesting - To find out which Advertisments or pages give the greatest ROI
- Landing page refinement – Advice/refinement of landing pages for success
Google Adwords Pay-Per-Click Campaigns offer a flexible and cost effective way to reach interested audiences from Yorkshire to the World.