It's a fallacy that a web site can just be left to its own devices and will continue to attract traffic. Once your site is live its essential to put in place an online marketing strategy to drive high quality traffic, increase conversions and build customer loyalty. Sitting back and waiting for traffic is not an option. This is where Online Marketing comes in.
Sputnik have many years of experience in the field of Online Marketing and can devise a tailored Online Marketing strategy to ensure your websites success.
We will work closely with you to understand your market and audience demographic. We will then create a bespoke strategy which may include some of the following services:
Search Engine Optimisation
Optimising your website to perform well in Search Engines such as Google and Yahoo
Pay Per Click Campaigns
Advertising via Google Adwords. Sputnik can set up a Google Adwords Campaign for your website and offer ongoing monthly management. We employ a qualified Google Adwords Professional Specialist.
Web Traffic Analytics
In order to judge the effectiveness of any campaign you need to be able to see how people are using your website. Sputnik can install an industry standard web analytics package to ensure web traffic data is constantly at your fingertips.
Delivering valuable content and information directly to your subscribers allows you to promote new products and services. Sputnik offer a tried and trusted email marketing platform to enable you to send targeted emails quickly easily and successfully.
The way your website is designed and built is essential for its successfull performance online. Correct coding and a well designed interface all impact on the success of your Online Marketing Campaign. A Sputnik built site will have these elements in place. However we can also advise on improvements than can be made to an existing site to improve your online presence.
Social Media Networking
Social Media sites such as Twitter, Facebook and LinkedIn offer a way of connecting with millions of potential interested users worlwide. Social Bookmarking sites such as Digg.com or Stumbleupon.com can spread popular content to a wide audience.Sputnik are experienced in utilising the potential of this area.
Video offers an unpresidented way of connecting strongly with your users. 12% of visitors will buy from a site using video as opposed to a usual 1% conversion rate. Video sharing sites including YouTube.com and vimeo.com also allow your content to reach a global audience.
Podcasts can be a great way to talk to and engage with your visitors. It can help visitors to engage more closely with your product or service.
Sputnik can help you to work with all these Online Marketing technologies to create an exciting and highly visible site.