SEO Yorkshire (Search Engine Optimisation)
If your site doesn't appear on the first three pages of the Major Search Engines it is effectively invisible to the majority of searchers.
With around 61 Billion MONTHLY searches, potential customers will be searching the internet looking for your product or service. If your site isn’t readily available to them you have missed a potential lead. Sputnik have a proven SEO track record, creating Search Engine friendly sites for a variety of companies across Yorkshire and the World.
Sputnik Optimise to Ethical Standards
Good Search Engine results are obtained from a combination of good website design, solid research and sound Search Engine Optimisation [ SEO ] knowledge. There is no quick fix or way to get around the system. In fact, its a good idea to be wary of any company who promises quick and easy results.
Keyword spamming, link farming and cloaking are outdated and often penalised ["Black Hat"] methods - if the website is not lovingly built from the bottom up using the latest technologies and wisdoms you will never be able to compete against the websites that are.
Sputnik uses only "White Hat" or ethical SEO techniques to ensure longevity of results. Black Hat techniques can easily result in a quick rise up the rankings followed by a sudden drop out of the index completely, definitely something to be avoided.
High quality website design & development is an important part of Search Engine Optimisation
Sputnik builds its websites with SEO in mind. Each site is built to a CORE SEO standard which will ensure a good basic performance in the search engines, and if you choose to implement an additional campaign of SEO or Google Adwords Pay-Per-Click Online Marketing once your site is live we are ready to help you there too.
We can implement a campaign of Search Engine Optimisation involving market and competitor analysis, keyword research and in depth optimisation.
We can also analyse your current site [if not built by us] and make recommendations on the best way to rebuild and optimise the site for better SEO results
Our Search Engine Optimisation Strategy.
Site Audit - We look at your current site and create a report outlining its position in the search rankings. We will then make recommendations and create a strategy to help your website rise in the natural search rankings.
The SEO strategy may involve
- Keyword research - Often people don’t search using the terms you expect them to use. In depth keyword research allows you to know what terms they ACTUALLY do search. Finding keyword niches for your site can help to increase your ROI.
- Content optimisation - Google loves original and fresh content. The addition of correctly targeted content can have a very positive effect on Search Engine Rankings. Sputnik can advise on content creation to increase incoming links and hence Search Engine Rankings.
- Site code optimisation - A well built website will perform better in the Search Engines as clean code facilitates easy indexing. Sputnik can evaluate your existing site and correct code errors.