Question - Which marketing activity has the lowest costs and highest measurable return?
Answer - Your Website
Your website can reach a global audience at the click of a mouse, 24 Hours a day. A website has the widest reach of any Marketing Media. It is also possible to measure your online marketing efforts in great detail to discover a wealth of valuable information about your customers.
People subconsciously make instinctive judgements on the quality of a high-street shop the moment they walk in through the door. Similarly, your website visitors make instant judgements about your company the moment they arrive at your website based purely on a few key factors; branding, presentation, tidiness, and ease of use, to name just a few.
In just the same way as a poorly designed shop can be disastrous for its business, the presentation of your website has the ability to make or break your company's profitability.
Web design does not simply stop at how your website looks on the screen, it also encompasses how your website interacts with its visitors. As well as looking good, a website must be easy to use, easy to read, and easy to navigate for your investment to start showing decent returns.
Sputnik have many, many years experience in designing purely for web and the user experience, and our websites are renowned for their striking on-screen presence and clear, usable architecture.
Sputnik Web | Website Design | Yorkshire